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ROAS Calculator

Calculate return on ad spend and see the revenue needed to hit a target ROAS.

Calculate ad return

Calculation
USD

Result

USD
Enter ad spend and revenue to calculate ROAS.
Enter ad spend and revenue to calculate ROAS.

Calculated ROAS will appear here.

Revenue Target Table

Enter ad spend to generate revenue targets.

Revenue targets will appear here.

What is ROAS Calculator?

A ROAS Calculator is an online tool that compares ad revenue with ad spend. It helps ecommerce advertisers, media buyers, agencies, and Shopify sellers see how much revenue each unit of ad spend returns and what revenue target is needed for a chosen ROAS.

How It Works

Calculate ad return in a few steps

  1. Choose the calculation

    Calculate current ROAS or switch to a revenue target.

  2. Enter ad numbers

    Add spend, revenue, target ROAS, and the currency format you use.

  3. Review the target

    Check the result, formula, and revenue target table.

Features

Built for ecommerce ad checks

  • ROAS ratio and percent

    Shows return as both a multiplier and percentage.

  • Revenue target planning

    Turns ad spend and target ROAS into a clear revenue goal.

  • Target table

    Compares common ROAS targets against the same ad spend.

  • Currency formatting

    Formats results for common international currencies without exchange conversion.

  • Copy-ready result

    Copies the final result and formula for reports or client notes.

Frequently Asked Questions

Quick answers to common questions about using this tool.

How do you calculate ROAS? +

Divide ad revenue by ad spend. For example, if ads spend $1,000 and generate $4,000 in revenue, ROAS is 4.00x or 400%.

What is a good ROAS for ecommerce? +

A good ROAS depends on margin, fees, refunds, shipping, and business goals. ROAS measures revenue efficiency, so always compare it with your real costs before scaling ads.

How do I calculate a revenue target from ROAS? +

Multiply ad spend by the target ROAS. If ad spend is $2,000 and the target is 5.00x, the revenue target is $10,000.

Does ROAS include product costs or Shopify fees? +

No. Basic ROAS compares ad revenue with ad spend only. It does not subtract product costs, Shopify fees, payment fees, refunds, shipping, or taxes.

What is the difference between ROAS and ROI? +

ROAS measures revenue generated by ad spend. ROI measures profit or return after costs. ROAS is useful for campaign efficiency, but ROI is broader.

Does the currency selector convert exchange rates? +

No. The currency selector only changes number formatting. It does not convert values between currencies.

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